Chris Squire, SVP & Head of Data Products at Samba TV, shares how advertisers can better prepare for the future of targeted advertising as identifiers disappear.
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In the wake of Amazon Prime Video clicking 175 million customers, the streamer’s acquisition of Skydance/Paramount/New Republic’s Tom Clancy’s Without Remorse drew 2.3 million U.S. households in its first weekend according to Samba TV.
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As linear viewing continues to decline—Q1 2021 saw a 10% quarter-over-quarter decline in the daily average number of TV-viewing U.S. households consuming linear, according to new data from Samba TV—hours spent streaming are accelerating.
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In the ongoing effort to improve ROI around TV spend, Samba TV – a content recommendation engine and viewer tracking application – has partnered with MiQ to offer programmatic media clients TV consumption insights across Samba TV’s first-party dataset in Canada.
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Samba TV is reporting that HBO Max posted its most-viewed weekend premier ever with New Line’s Mortal Kombat clocking 3.8 million U.S. households. Samba TV polls HBO Max audiences in terrestrial TV homes, and in this case, those who watched the Simon McQuoid directed R-rated movie for at least five minutes. Viewership peaked on Friday in 1.7M households per Samba TV. All in, Samba TV says that Mortal Kombat‘s first weekend drew more viewers than Warner Bros./Legendary’s Godzilla vs. Kong did in its first five days, which the third-party streaming monitoring service pegged at 3.6M households.
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Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi-market partnership with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the United Kingdom, Germany, Italy, and France.
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