Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) region.
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Samba TV, the TV data measurement company, is starting up the Samba TV Privacy Manager for smart TV manufacturers. An interface can be incorporated into smart TV sets for consumers to use.
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NEW YORK (AP) — The pandemic-era Super Bowl between the Tampa Bay Buccaneers and Kansas City Chiefs reached the big game’s smallest television audience since 2006.
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Viewership for the game was down 15% from last year. 32 million households tuned in this year, down from 37.6 million in 2020. (Source: Samba TV)
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Outside of The Mandalorian, Disney+ is thin on blockbuster originals that move the needle despite the fledgling streamer’s impressive subscriber growth over the last 14 months. Though it’s been remarkably smooth sailing for the platform thus far, Marvel’s expensive first Disney+ series, WandaVision, needs to succeed to keep the momentum going. Premiering January 15 with two episodes, we’re still left without any clear idea of the show’s performance since Disney has not provided any official viewership numbers.
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The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data and audience analytics, and Vestel Group, an industry-leading manufacturer of some of the world’s leading TV brands, announced an innovation partnership to introduce a groundbreaking artificial intelligence (AI) technology, Picture Perfect℠, that optimises picture quality in real time for gaming, live sports, movies and more.
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