Samba TV, shortlisted for Best Use of Data and Most Effective/Measurable Campaign, allowed Acuvue to leverage first-party, privacy-compliant data to identify and reach its target audience. The vision-correction brand partnered with Samba TV to leverage the first-party data provided by its proprietary content recognition technology. With this data, Acuvue could see the TV shows, channels and services with which their audience engaged and how to connect them across multiple devices. More than that, the brand was also able to achieve a clearer view of the ROI of its advertising campaign.
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Once upon a time, measuring TV ads was straightforward, if not terribly effective. Now, the increasing likelihood is that the practice will be owned by every actor in the system and will mean far higher accuracy. That is the vision according to Kris Magel, VP and head of agency development at Samba TV.
Read more >It is a fast-changing media environment, and the latest trends suggest that change shows little sign of abating. In this video interview with Zach Rodgers for Beet.TV, Samba TV U.S. sales VP Alex Belaidi describes key drivers re-shaping ad sales.
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Who doesn’t like a parade? Apparently, not many. The 95th Annual Macy’s Thanksgiving Day Parade returned to normal with spectators allowed along the route — and millions viewing on television.
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What works well for certain movies in theaters may not work for other genres on streaming platforms. Analysts mused about where the trends are going.
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Netflix’s $200M Dwayne Johnson, Gal Gadot and Ryan Reynolds feature Red Notice was a sensation in U.S. Samba TV measured households, pulling in an awesome 4.2M in its Friday-Sunday debut.
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