Mortal Kombat proved to be a hit for HBO Max. In 2021, the streaming service released a slate of major Warner Bros. movies to subscribers the same day they hit movie theaters. According to stats from Samba TV, a third-party tracker of online viewership, as reported by Business Insider, Mortal Kombat had the most viewers upon its opening weekend of any of the day-and-date releases.
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Samba TV -- the TV measurement company, which recently filed with the Securities and Exchange Commission to become a public company -- has added to its growing executive team by hiring former Amazon executive Robert Coon as chief revenue officer.
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Warner Bros./Village Roadshow’s theatrical-day-and-date release of The Matrix Resurrections didn’t wow in its 5-day opening at the domestic box office with $22.5M, while in its HBO Max debut in homes fared OK, watched by 2.8 million smart TV U.S. households over the Wednesday-Sunday period. This is according to fresh stats from Samba TV which measures streaming viewership across 46 million TV devices with a panel of 3 million Smart TV households.
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Insider ranked each release by their opening weekend viewership on Max, according to data from the TV measurement firm Samba TV.
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It used to be so simple. Nielsen’s meter panel was the single gold standard by which the industry measured TV viewing. In the connected TV era, many are coming to think that is no longer desirable. The flip side, however, could be the unleashing of countless new currencies on an industry already growing weary of fragmentation. But, in this video interview with Beet.TV, one industry leader suggests the industry should let hundreds of new currencies bloom.
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One of the defining streaming stories of 2021 is the introduction of the Marvel Cinematic Universe to Disney+, which began back in January with the blockbuster success of its warped sitcom homage, starring Elizabeth Olsen as Wanda Maximoff, the Scarlet Witch. Combining clever allusions to TV classics such as “The Brady Bunch” and “Modern Family” with comic-book twists and turns and a powerful portrait of grief, the Emmy-nominated limited series dominated the cultural conversation in the early part of the year, and seemed to augur well for the franchise’s big push onto the small screen.
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