Before the summer season began, analysts and distributors alike warned that no one should expect a blockbuster to pass the coveted $100 million-plus opening weekend mark. But if there’s any title that might have a puncher’s chance at reaching it, it is Marvel Studios’ “Black Widow.”
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Amazon did not report viewership figures for their $200M Skydance acquisition title The Tomorrow War, but third-party streaming analytics corp Samba TV did, and the Chris Pratt movie drew 2.41M U.S. households during the 4-day holiday weekend.
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As streaming encroaches on the theatrical window, the overwritten notion by the media during the pandemic has been that cinema is dead. When it comes to streamers, however, the truth is they still can’t live without the movie theater.
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For years, Friday has been the day that most major streaming services have rolled out the new episodes or new seasons of their original shows. When a brand new season of Stranger Things or Ozark hits Netflix, it is always on a Friday. When new episodes of The Boys arrive on Amazon Prime Video, they release on Fridays. The end of the week seems like a natural fit, as viewers have the entire weekend to catch up on a new episode or binge an entire season. But Disney is shaking things up on its streaming service by moving all of its big premieres to Wednesday.
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"In the Heights," the new movie based on the musical by Lin-Manuel Miranda, underwhelmed at the US box office over the weekend with $11.4 million. Its haul was below projections that placed it closer to $20 million, and it failed to top "A Quiet Place Part II," which has been in theaters for two weeks.
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The Covid-19 pandemic forced an already shifting industry headfirst into streaming. Adweek’s Mollie Cahillane talked with Ashwin Navin, cofounder and CEO of Samba TV; Ashish Chordia, founder and CEO of LG Ads; and Travis Hockersmith, vp of platform business at Vizio about the changes connected TV have undergone during the pandemic and how that impacts the future of audience measurement.
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