In the ongoing effort to improve ROI around TV spend, Samba TV – a content recommendation engine and viewer tracking application – has partnered with MiQ to offer programmatic media clients TV consumption insights across Samba TV’s first-party dataset in Canada.
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Samba TV is reporting that HBO Max posted its most-viewed weekend premier ever with New Line’s Mortal Kombat clocking 3.8 million U.S. households. Samba TV polls HBO Max audiences in terrestrial TV homes, and in this case, those who watched the Simon McQuoid directed R-rated movie for at least five minutes. Viewership peaked on Friday in 1.7M households per Samba TV. All in, Samba TV says that Mortal Kombat‘s first weekend drew more viewers than Warner Bros./Legendary’s Godzilla vs. Kong did in its first five days, which the third-party streaming monitoring service pegged at 3.6M households.
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Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi-market partnership with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the United Kingdom, Germany, Italy, and France.
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Last month, Samba announced a deal with 605 to leverage the latter’s data set on millions of US households, enabling greater precision in addressable TV ad targeting. In this video interview with Beet.TV, Samba.TV’s Ashwin Navin explains what is happening.
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Third-party streaming ratings firm Samba TV reported Monday that 3.6 million households watched at least five minutes of Warner Bros/Legendary’s Godzilla vs. Kong on HBO Max in the pic’s first five days on the site from March 31-April 4.
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Never before in the history of cinema has a second take on a box office flop generated more intense conversation and scrutiny than Zack Snyder’s Justice League, which arrived on HBO Max March 18. From the inevitable comparisons to the 2017 film, to the greatest beneficiaries and the biggest losers of this redux, the film has been at the very center of film culture this month. But is the Snyder Cut of Justice League an actual hit? That’s what we’re here to find out.
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