Samba TV July 14 announced the appointment of Divya Ghatak to its board of directors. Ghatak is the Chief People Officer at SentinelOne, and brings a wealth of experience scaling companies in Silicon Valley as an executive leader overseeing global people operations, culture, and talent initiatives that help accelerate growth for software, high-tech, and medical technology companies.
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Yasmin Sanders is the Managing Director, Australia at Samba TV. In this piece, she explains how automated content recognition (ACR) technology is helping the ad ecosystem move into CTV.
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The new Gossip Girl broke records with its debut last Thursday, becoming the most-watched HBO Max original series over its launch weekend, Deadline reported. The streamer said that the show saw peak viewership in its first four days of availability, with 555,000 U.S. households tuning in on the first day, per data from Samba TV.
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Before the summer season began, analysts and distributors alike warned that no one should expect a blockbuster to pass the coveted $100 million-plus opening weekend mark. But if there’s any title that might have a puncher’s chance at reaching it, it is Marvel Studios’ “Black Widow.”
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Amazon did not report viewership figures for their $200M Skydance acquisition title The Tomorrow War, but third-party streaming analytics corp Samba TV did, and the Chris Pratt movie drew 2.41M U.S. households during the 4-day holiday weekend.
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As streaming encroaches on the theatrical window, the overwritten notion by the media during the pandemic has been that cinema is dead. When it comes to streamers, however, the truth is they still can’t live without the movie theater.
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