With Nielsen under fire for undercounting viewers during the pandemic, Samba TV is launching its Real-time TV Viewership Dashboard, which lets advertisers see what channels and shows are being watched within seconds. Samba TV is launching the dashboard in four of the largest media markets--the U.S., the U.K., Germany and Australia--just before the start of the Olympics.
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Black Widow jumped a decent 7% on its fifth day of release, earning $7.7 million on Tuesday to bring its cume to $95.219 million. So, yeah, barring a Wednesday crash, it should pass $100 million either today or at like 12:02 am tomorrow. The 7% jump is expected thanks to what I used to call in the pre-Covid days “cheap ticket Tuesday,” whereby most theater chains had discounts, bargains and related incentives for folks to show up in the middle of the week. That’s still in play, but I’m not shocked that it jumped less high than (among recent openers on this weekend) Minions (+30% in 2015 after a $115 million Fri-Sun debut) Spider-Man: Homecoming (+23% in 2017 after a $117 million launch) and Ant-Man and the Wasp (+43% in 2018 after a $76 million opening weekend).
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Samba TV July 14 announced the appointment of Divya Ghatak to its board of directors. Ghatak is the Chief People Officer at SentinelOne, and brings a wealth of experience scaling companies in Silicon Valley as an executive leader overseeing global people operations, culture, and talent initiatives that help accelerate growth for software, high-tech, and medical technology companies.
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Yasmin Sanders is the Managing Director, Australia at Samba TV. In this piece, she explains how automated content recognition (ACR) technology is helping the ad ecosystem move into CTV.
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The new Gossip Girl broke records with its debut last Thursday, becoming the most-watched HBO Max original series over its launch weekend, Deadline reported. The streamer said that the show saw peak viewership in its first four days of availability, with 555,000 U.S. households tuning in on the first day, per data from Samba TV.
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Before the summer season began, analysts and distributors alike warned that no one should expect a blockbuster to pass the coveted $100 million-plus opening weekend mark. But if there’s any title that might have a puncher’s chance at reaching it, it is Marvel Studios’ “Black Widow.”
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