Enter the programmatic part of the CTV ad market. “The good news for advertisers is, in the programmatic lens, you’ve got a substantial amount of supply,” said Ashwin Navin, co-founder and CEO of TV analytics firm Samba TV. In Q2 2021, the number of programmatic impressions in the U.S. market on Amazon’s and Roku’s CTV platforms increased by 49% and 27%, respectively, compared to Q1 2021; and by 204% and 118%, respectively, compared to Q4 2020, according to a study conducted by Samba TV.
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EXCLUSIVE: Disney’s Dwayne Johnson-Emily Blunt family adventure movie Jungle Cruise was watched by 777,000 U.S. Households in its first weekend on Disney+ Premier according to streaming analytics corp Samba TV. At a price of $29.99 that translates to an estimated $23.3M amount of revenue earned for Jungle Cruise in Samba monitored TV households.
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Madison Avenue media vet Kris Magel has joined TV audience measurement firm Samba TV as head of agency development. Magel, whose LinkedIn profile describes himself as an "executive in residence" for the last seven months, previously was president of media clients at Dentsu International, and prior to that, held a variety of president roles as well as Chief Investment Officer at IPG Mediabrands' Initiative unit.
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Adweek's third annual Readers' Choice: Best of Tech Partner Awards recognizes the top advertising and marketing technology providers and leaders across 35 categories voted by the Adweek community.
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With Nielsen under fire for undercounting viewers during the pandemic, Samba TV is launching its Real-time TV Viewership Dashboard, which lets advertisers see what channels and shows are being watched within seconds. Samba TV is launching the dashboard in four of the largest media markets--the U.S., the U.K., Germany and Australia--just before the start of the Olympics.
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Black Widow jumped a decent 7% on its fifth day of release, earning $7.7 million on Tuesday to bring its cume to $95.219 million. So, yeah, barring a Wednesday crash, it should pass $100 million either today or at like 12:02 am tomorrow. The 7% jump is expected thanks to what I used to call in the pre-Covid days “cheap ticket Tuesday,” whereby most theater chains had discounts, bargains and related incentives for folks to show up in the middle of the week. That’s still in play, but I’m not shocked that it jumped less high than (among recent openers on this weekend) Minions (+30% in 2015 after a $115 million Fri-Sun debut) Spider-Man: Homecoming (+23% in 2017 after a $117 million launch) and Ant-Man and the Wasp (+43% in 2018 after a $76 million opening weekend).
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