“Cruella” costs Disney+ streaming subscribers an extra $30 to view at home -- which may well have made it more lucrative to Disney last weekend than box-office leader “A Quiet Place Part II” was to ViacomCBS. Based on an estimate from Samba TV that 686,000 subscribers bought access to “Cruella,” Ranganathan figures the Disney prequel generated $34.1 million for the parent company, compared with about $28.5 million for “Quiet Place II.”
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Disney+’s live-action 101 Dalmatians spinoff Cruella drew 686,000 U.S. households over the four-day Memorial Day holiday weekend according to Tuesday figures from Samba TV. It’s a number that’s 39% less than the four-day Labor Day traffic for another Disney+ Premier title, Mulan, which pulled in 1.12 million U.S. households over Sept. 4-7, 2020.
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The heavily hyped reunion of the cast of Friends on HBO Max attracted 2 million U.S. households over the holiday weekend, according to figures from Samba TV. The 2 million viewers that watched the Friends special was bigger than the 1.7 million that watched the finale of Mare of Easttown on HBO Max.
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Chris Squire, SVP & Head of Data Products at Samba TV, shares how advertisers can better prepare for the future of targeted advertising as identifiers disappear.
Read more >In the wake of Amazon Prime Video clicking 175 million customers, the streamer’s acquisition of Skydance/Paramount/New Republic’s Tom Clancy’s Without Remorse drew 2.3 million U.S. households in its first weekend according to Samba TV.
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As linear viewing continues to decline—Q1 2021 saw a 10% quarter-over-quarter decline in the daily average number of TV-viewing U.S. households consuming linear, according to new data from Samba TV—hours spent streaming are accelerating.
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