Warner Bros. and Legendary’s Dune (part one) earned $5.085 million in Thursday previews, with $1.5 million (a record 29.5% for a Thursday preview gross) of that in IMAX alone. That’s with the Denis Villeneuve-directed and Timothée Chalamet-starring film debuting concurrently on HBO Max at the same time as the first theatrical showings (as was the case with The Suicide Squad). That’s obviously lower than the $6.3 million earned by No Time to Die but essentially tied with the $4.9 million earned by Halloween Kills and the $4.8 million earned by A Quiet Place part II. What does this mean for the overall domestic debut?
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How consumers watch TV has gone beyond traditional habits, so approaches to advertising must follow suit
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WWE, alongside longtime broadcast partners USA Network and, more recently, Fox, has long been the preeminent professional wrestling promotion in the U.S. and globally. Garnering record-setting media deals with its most recent rights renewals, its no. 1 status hasn’t been challenged since Ted Turner’s WCW took a downturn in 1999 and was subsequently purchased by WWE CEO Vince McMahon in 2001.
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Brace, the former evp of brand marketing and category sales for Fox, has spent her career in marketing, advertising and sales leadership roles, including positions at companies such as HP, Microsoft and TrueX.
Read more >Significant changes in the audience measurement ecosystem is coming. To assess what those changes will be, I reached out to a handful of executives at companies that are a part of the NBCU RFP to gain their insights on the future of audience measurement. The core businesses of these ad tech companies range from cross platform measurement and attribution to audience engagement and addressability. All these companies (and others) rely on large data sets for their analytics and have a strong client base in the ad industry. Below are their responses.
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Warner Bros’ Clint Eastwood Western Cry Macho wasn’t tough at the box office this past weekend, opening to $4.4 million at 3,967 theaters in third place. The pic lacked grit in homes on HBO Max as well, pulling in only 693,0000 households stateside over the weekend according to Samba TV.
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