Samba TV measures selected opted-in smart TVs through its automatic content recognition technology. This accounts for 28 million devices in the U.S. According to their data, 1.9 million U.S. households watched Dune in its opening weekend on HBO Max. (HBO and HBO Max total 45.2 million U.S. subscribers combined.) This puts Dune‘s streaming debut viewership between Space Jam: A New Legacy (2.1 million) and Zack Snyder’s Justice League (1.8 million). For further context, here are the three-day opening numbers for this year’s day-and-date releases (discounting Disney+ Premier Access), per Samba TV.
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Warner Bros. should be pleased with the domestic streaming performance of its latest day-and-date film “Dune,” which hit U.S. theaters and HBO Max on Thursday. That’s suggested by TV analytics firm Samba TV, which exclusively provided data to VIP+ showing that “Dune” was viewed on HBO Max by 1.9 million U.S. households from Thursday to Sunday, a figure higher than the comparable opening weekend HBO Max viewership figures of past notable day-and-date Warner Bros. films like “Zack Snyder’s Justice League” and “In the Heights,” which also debuted on Thursdays.
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Warner Bros. and Legendary’s Dune (part one) earned $5.085 million in Thursday previews, with $1.5 million (a record 29.5% for a Thursday preview gross) of that in IMAX alone. That’s with the Denis Villeneuve-directed and Timothée Chalamet-starring film debuting concurrently on HBO Max at the same time as the first theatrical showings (as was the case with The Suicide Squad). That’s obviously lower than the $6.3 million earned by No Time to Die but essentially tied with the $4.9 million earned by Halloween Kills and the $4.8 million earned by A Quiet Place part II. What does this mean for the overall domestic debut?
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How consumers watch TV has gone beyond traditional habits, so approaches to advertising must follow suit
Read more >WWE, alongside longtime broadcast partners USA Network and, more recently, Fox, has long been the preeminent professional wrestling promotion in the U.S. and globally. Garnering record-setting media deals with its most recent rights renewals, its no. 1 status hasn’t been challenged since Ted Turner’s WCW took a downturn in 1999 and was subsequently purchased by WWE CEO Vince McMahon in 2001.
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Brace, the former evp of brand marketing and category sales for Fox, has spent her career in marketing, advertising and sales leadership roles, including positions at companies such as HP, Microsoft and TrueX.
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