When Reinaldo Marcus Green’s King Richard debuted at the Telluride Film Festival in early September, it was hailed as a major Oscar contender, with pundits proclaiming Will Smith the best actor frontrunner for his portrayal of Richard Williams, the hard-charging father of tennis greats Venus and Serena Williams. But when the uplifting Warner Bros. drama finally arrived in movie theaters Nov. 19, it suddenly hit a speed bump. Booked into 3,032 theaters, it grossed just $5.4 million for the weekend, an unimpressive fourth-place showing.
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Once upon a time, measuring TV ads was straightforward, if not terribly effective. Now, the increasing likelihood is that the practice will be owned by every actor in the system and will mean far higher accuracy. That is the vision according to Kris Magel, VP and head of agency development at Samba TV.
Read more >It is a fast-changing media environment, and the latest trends suggest that change shows little sign of abating. In this video interview with Zach Rodgers for Beet.TV, Samba TV U.S. sales VP Alex Belaidi describes key drivers re-shaping ad sales.
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Who doesn’t like a parade? Apparently, not many. The 95th Annual Macy’s Thanksgiving Day Parade returned to normal with spectators allowed along the route — and millions viewing on television.
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What works well for certain movies in theaters may not work for other genres on streaming platforms. Analysts mused about where the trends are going.
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Netflix’s $200M Dwayne Johnson, Gal Gadot and Ryan Reynolds feature Red Notice was a sensation in U.S. Samba TV measured households, pulling in an awesome 4.2M in its Friday-Sunday debut.
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