Samba TV's Sate of Viewership report suggests that in a crowded content world, SVODs need to rethink marketing strategies as more consumers jump between services.
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Samba TV found significant front-loading of viewership for marquee titles. By the 30th day top titles were available, they had generated 86% of their 50-day viewership. About 2.9 million households watched Stranger Things Season 4 in its first four days online, with the total rising to 4.6 million households by Day 15.
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The deal with Smartclip in Spain will make Samba TV’s smart-TV viewership data available to advertisers in that market, where 82% of the adult population watches content via connected TVs.
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Samba TV’s State of Viewership report explores how unlimited choices on how to watch television means that the average consumer can customize their viewing experience like never before.
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Samba TV has released its State of Viewership report covering Australia in Q2 of 2022. It found the recurring theme among the questions and challenges facing the industry is: the abundance of choice. The report also pointed out that consumers are shifting away from linear, with household reach and minutes viewed both down from 2021.
Read more >Samba TV recently announced the expansion of its Australian operation following a year of significant growth that saw them more than double revenue year on year. The smart TV ad data analytics company, launched in 2020, focuses on omniscreen advertising and analytics through their software in several smart TV brands that enable consumers to opt into their services for better viewing experiences and content recommendations.
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