It is a fast-changing media environment, and the latest trends suggest that change shows little sign of abating. In this video interview with Zach Rodgers for Beet.TV, Samba TV U.S. sales VP Alex Belaidi describes key drivers re-shaping ad sales.
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Who doesn’t like a parade? Apparently, not many. The 95th Annual Macy’s Thanksgiving Day Parade returned to normal with spectators allowed along the route — and millions viewing on television.
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What works well for certain movies in theaters may not work for other genres on streaming platforms. Analysts mused about where the trends are going.
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Netflix’s $200M Dwayne Johnson, Gal Gadot and Ryan Reynolds feature Red Notice was a sensation in U.S. Samba TV measured households, pulling in an awesome 4.2M in its Friday-Sunday debut.
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Samba TV measures selected opted-in smart TVs through its automatic content recognition technology. This accounts for 28 million devices in the U.S. According to their data, 1.9 million U.S. households watched Dune in its opening weekend on HBO Max. (HBO and HBO Max total 45.2 million U.S. subscribers combined.) This puts Dune‘s streaming debut viewership between Space Jam: A New Legacy (2.1 million) and Zack Snyder’s Justice League (1.8 million). For further context, here are the three-day opening numbers for this year’s day-and-date releases (discounting Disney+ Premier Access), per Samba TV.
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Warner Bros. should be pleased with the domestic streaming performance of its latest day-and-date film “Dune,” which hit U.S. theaters and HBO Max on Thursday. That’s suggested by TV analytics firm Samba TV, which exclusively provided data to VIP+ showing that “Dune” was viewed on HBO Max by 1.9 million U.S. households from Thursday to Sunday, a figure higher than the comparable opening weekend HBO Max viewership figures of past notable day-and-date Warner Bros. films like “Zack Snyder’s Justice League” and “In the Heights,” which also debuted on Thursdays.
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