It used to be so simple. Nielsen’s meter panel was the single gold standard by which the industry measured TV viewing. In the connected TV era, many are coming to think that is no longer desirable. The flip side, however, could be the unleashing of countless new currencies on an industry already growing weary of fragmentation. But, in this video interview with Beet.TV, one industry leader suggests the industry should let hundreds of new currencies bloom.
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One of the defining streaming stories of 2021 is the introduction of the Marvel Cinematic Universe to Disney+, which began back in January with the blockbuster success of its warped sitcom homage, starring Elizabeth Olsen as Wanda Maximoff, the Scarlet Witch. Combining clever allusions to TV classics such as “The Brady Bunch” and “Modern Family” with comic-book twists and turns and a powerful portrait of grief, the Emmy-nominated limited series dominated the cultural conversation in the early part of the year, and seemed to augur well for the franchise’s big push onto the small screen.
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Samba TV, shortlisted for Best Use of Data and Most Effective/Measurable Campaign, allowed Acuvue to leverage first-party, privacy-compliant data to identify and reach its target audience. The vision-correction brand partnered with Samba TV to leverage the first-party data provided by its proprietary content recognition technology. With this data, Acuvue could see the TV shows, channels and services with which their audience engaged and how to connect them across multiple devices. More than that, the brand was also able to achieve a clearer view of the ROI of its advertising campaign.
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When Reinaldo Marcus Green’s King Richard debuted at the Telluride Film Festival in early September, it was hailed as a major Oscar contender, with pundits proclaiming Will Smith the best actor frontrunner for his portrayal of Richard Williams, the hard-charging father of tennis greats Venus and Serena Williams. But when the uplifting Warner Bros. drama finally arrived in movie theaters Nov. 19, it suddenly hit a speed bump. Booked into 3,032 theaters, it grossed just $5.4 million for the weekend, an unimpressive fourth-place showing.
Read more >Once upon a time, measuring TV ads was straightforward, if not terribly effective. Now, the increasing likelihood is that the practice will be owned by every actor in the system and will mean far higher accuracy. That is the vision according to Kris Magel, VP and head of agency development at Samba TV.
Read more >It is a fast-changing media environment, and the latest trends suggest that change shows little sign of abating. In this video interview with Zach Rodgers for Beet.TV, Samba TV U.S. sales VP Alex Belaidi describes key drivers re-shaping ad sales.
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