Samba TV -- the TV measurement company, which recently filed with the Securities and Exchange Commission to become a public company -- has added to its growing executive team by hiring former Amazon executive Robert Coon as chief revenue officer.
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Warner Bros./Village Roadshow’s theatrical-day-and-date release of The Matrix Resurrections didn’t wow in its 5-day opening at the domestic box office with $22.5M, while in its HBO Max debut in homes fared OK, watched by 2.8 million smart TV U.S. households over the Wednesday-Sunday period. This is according to fresh stats from Samba TV which measures streaming viewership across 46 million TV devices with a panel of 3 million Smart TV households.
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Insider ranked each release by their opening weekend viewership on Max, according to data from the TV measurement firm Samba TV.
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It used to be so simple. Nielsen’s meter panel was the single gold standard by which the industry measured TV viewing. In the connected TV era, many are coming to think that is no longer desirable. The flip side, however, could be the unleashing of countless new currencies on an industry already growing weary of fragmentation. But, in this video interview with Beet.TV, one industry leader suggests the industry should let hundreds of new currencies bloom.
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One of the defining streaming stories of 2021 is the introduction of the Marvel Cinematic Universe to Disney+, which began back in January with the blockbuster success of its warped sitcom homage, starring Elizabeth Olsen as Wanda Maximoff, the Scarlet Witch. Combining clever allusions to TV classics such as “The Brady Bunch” and “Modern Family” with comic-book twists and turns and a powerful portrait of grief, the Emmy-nominated limited series dominated the cultural conversation in the early part of the year, and seemed to augur well for the franchise’s big push onto the small screen.
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Samba TV, shortlisted for Best Use of Data and Most Effective/Measurable Campaign, allowed Acuvue to leverage first-party, privacy-compliant data to identify and reach its target audience. The vision-correction brand partnered with Samba TV to leverage the first-party data provided by its proprietary content recognition technology. With this data, Acuvue could see the TV shows, channels and services with which their audience engaged and how to connect them across multiple devices. More than that, the brand was also able to achieve a clearer view of the ROI of its advertising campaign.
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