Although Presidential campaign political advertising efforts have ramped up, media efforts for both Vice President Harris and former President Trump are missing important viewers. “Surprisingly... we’re seeing some crucial voting blocs under-exposed,” says Ashwin Navin, co-founder and CEO of Samba TV. “Media agencies working for the political campaigns have a real opportunity to leverage data for real-time targeting to reach the swing voters more effectively.”
Read more >
For the past three weeks, a seemingly perfect couple has kept the Netflix action comedy, “The Union,” at the top of the streaming chart of the Samba TV Weekly Wrap Report. Alas, this week that couple (Halle Berry and Mark Wahlburg) slid down the charts to tenth place.
Read more >
FreeWheel, a global technology platform for the television advertising industry, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, today announced the integration of Samba TV’s standard and custom audience segments into FreeWheel’s Audience Manager, a platform that enables publishers to unlock faster audience activation across screens. This first-of-its-kind partnership uses Samba TV’s opted-in, first-party automatic content recognition (ACR) data and FreeWheel’s large pool of premium inventory to help advertisers maximize reach, optimize frequency and increase return on ad spend in real time.
Read more >
Despite entering the presidential race more than seven months into the year, just over 100 days before Election Day, Harris has seen her TV ad campaign skyrocket, outpacing Trump by a significant amount, according to data from Samba TV. Since beginning her ad campaign in July, Harris ads have reached 44.4M U.S. households at an average frequency of 15.7, Samba says. That’s 41% higher than the 31.4M U.S. households that Trump’s ads have graced with a frequency of 13.9 during that time.
Read more >Netflix has found the formula for audience attention amid the waning days of summer and back-to-school season, and it involves one part Halle Berry, one part Mark Wahlberg, and a lot of action.
Read more >
The average reach of linear TV in Australia has dropped to a three-year low of 5.1 million households with smart TVs and is a direct reflect of the preference viewers have for BVOD and streaming services, a new report claims. Samba TV has released a report titled 'State of Viewership' for the first half of 2024, providing a comprehensive overview of the evolving media landscape in Australia. The report highlights significant trends in both linear TV and streaming sectors.
Read more >
