Fast-moving ad tech company Madhive has signed on TV audience analytics and insights company Samba TV as its preferred partner for automatic content recognition-based (ACR) audience targeting.
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This week’s Samba TV Weekly Wrap Report is a tale of two couples. First is the adversarial duo of Vice President Kamala Harris and former President Donald Trump, who faced off for the first (and likely last) time in a debate topped the linear chart this week. The debate was seen in 28.3 million U.S. households on Sept. 10, according to Samba TV data. That makes it the most-watched TV event of the year, aside from the Super Bowl. This was must-see TV for undecided voters as well, as 53% of this audience tuned into a presidential debate for the first time this year (meaning they skipped the June debate between Trump and then-candidate President Joe Biden).
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Although Presidential campaign political advertising efforts have ramped up, media efforts for both Vice President Harris and former President Trump are missing important viewers. “Surprisingly... we’re seeing some crucial voting blocs under-exposed,” says Ashwin Navin, co-founder and CEO of Samba TV. “Media agencies working for the political campaigns have a real opportunity to leverage data for real-time targeting to reach the swing voters more effectively.”
Read more >For the past three weeks, a seemingly perfect couple has kept the Netflix action comedy, “The Union,” at the top of the streaming chart of the Samba TV Weekly Wrap Report. Alas, this week that couple (Halle Berry and Mark Wahlburg) slid down the charts to tenth place.
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FreeWheel, a global technology platform for the television advertising industry, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, today announced the integration of Samba TV’s standard and custom audience segments into FreeWheel’s Audience Manager, a platform that enables publishers to unlock faster audience activation across screens. This first-of-its-kind partnership uses Samba TV’s opted-in, first-party automatic content recognition (ACR) data and FreeWheel’s large pool of premium inventory to help advertisers maximize reach, optimize frequency and increase return on ad spend in real time.
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Despite entering the presidential race more than seven months into the year, just over 100 days before Election Day, Harris has seen her TV ad campaign skyrocket, outpacing Trump by a significant amount, according to data from Samba TV. Since beginning her ad campaign in July, Harris ads have reached 44.4M U.S. households at an average frequency of 15.7, Samba says. That’s 41% higher than the 31.4M U.S. households that Trump’s ads have graced with a frequency of 13.9 during that time.
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