FreeWheel, a global technology platform for the television advertising industry, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, today announced the integration of Samba TV’s standard and custom audience segments into FreeWheel’s Audience Manager, a platform that enables publishers to unlock faster audience activation across screens. This first-of-its-kind partnership uses Samba TV’s opted-in, first-party automatic content recognition (ACR) data and FreeWheel’s large pool of premium inventory to help advertisers maximize reach, optimize frequency and increase return on ad spend in real time.
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Despite entering the presidential race more than seven months into the year, just over 100 days before Election Day, Harris has seen her TV ad campaign skyrocket, outpacing Trump by a significant amount, according to data from Samba TV. Since beginning her ad campaign in July, Harris ads have reached 44.4M U.S. households at an average frequency of 15.7, Samba says. That’s 41% higher than the 31.4M U.S. households that Trump’s ads have graced with a frequency of 13.9 during that time.
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Netflix has found the formula for audience attention amid the waning days of summer and back-to-school season, and it involves one part Halle Berry, one part Mark Wahlberg, and a lot of action.
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The average reach of linear TV in Australia has dropped to a three-year low of 5.1 million households with smart TVs and is a direct reflect of the preference viewers have for BVOD and streaming services, a new report claims. Samba TV has released a report titled 'State of Viewership' for the first half of 2024, providing a comprehensive overview of the evolving media landscape in Australia. The report highlights significant trends in both linear TV and streaming sectors.
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As UK viewership shifts to BVOD, OTT and streaming, linear TV ad exposure is in a black hole of repetitive reach.
Read more >Some unions are made to last, and Netflix seems to have built an enduring pair by matching Mark Wahlberg and Halle Berry together in the action comedy film “The Union,” in which Berry recruits Wahlberg for a special mission on behalf of a secret organization.
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