The news: Super Bowl LIX had all the ingredients for a record-breaking night—defending champion Kansas City Chiefs’ loss to the Philadelphia Eagles (by score of 40-22), a historic appearance by President Donald Trump, and the continued presence of Taylor Swift, whose impact on NFL ratings has been a talking point all season. Yet, early data suggests viewership may have slipped compared to last year’s historic numbers. Meanwhile, ad prices continued to climb, and Tubi’s first free Super Bowl stream provided a critical test for the future of sports broadcasting.
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As premium plans become more costly, a majority of new streaming subscribers are opting for ads, according to a new report from Samba TV. In the second half of 2024, 43% of total SVOD subscribers had an ad-supported plan. The share is increasing, with 56% of new subscribers in that time period choosing the ad option, Samba says.
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Netflix claims all three top spots on this week’s Wrap Report streaming chart
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“Let’s go ladies!!!!! Who wants to talk to me about equal prize money?”.
Read more >Cameron Diaz’s big comeback movie is a streaming smash
Read more >The Paramount+ series is the latest hit from “Yellowstone” creator Taylor Sheridan
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