Once upon a time, measuring TV ads was straightforward, if not terribly effective. Now, the increasing likelihood is that the practice will be owned by every actor in the system and will mean far higher accuracy. That is the vision according to Kris Magel, VP and head of agency development at Samba TV.
Read more >It is a fast-changing media environment, and the latest trends suggest that change shows little sign of abating. In this video interview with Zach Rodgers for Beet.TV, Samba TV U.S. sales VP Alex Belaidi describes key drivers re-shaping ad sales.
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Who doesn’t like a parade? Apparently, not many. The 95th Annual Macy’s Thanksgiving Day Parade returned to normal with spectators allowed along the route — and millions viewing on television.
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What works well for certain movies in theaters may not work for other genres on streaming platforms. Analysts mused about where the trends are going.
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Netflix’s $200M Dwayne Johnson, Gal Gadot and Ryan Reynolds feature Red Notice was a sensation in U.S. Samba TV measured households, pulling in an awesome 4.2M in its Friday-Sunday debut.
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Samba TV measures selected opted-in smart TVs through its automatic content recognition technology. This accounts for 28 million devices in the U.S. According to their data, 1.9 million U.S. households watched Dune in its opening weekend on HBO Max. (HBO and HBO Max total 45.2 million U.S. subscribers combined.) This puts Dune‘s streaming debut viewership between Space Jam: A New Legacy (2.1 million) and Zack Snyder’s Justice League (1.8 million). For further context, here are the three-day opening numbers for this year’s day-and-date releases (discounting Disney+ Premier Access), per Samba TV.
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