At B&T, we’re thrilled to share our shortlist of incredible entrants leading the tech industry to a more diverse and inclusive future.
Read more >.svg.png){kind=logo}
Disney on Tuesday will announce a new deal with Samba TV, a digital measurement company, to provide alternative data to Disney advertisers looking to better understand how their content is viewed in real-time via streaming. Why it matters: Samba is the first third-party vendor that Disney has officially named as a partner, as it looks to broaden the types of measurement solutions it offers its advertisers in the digital world.
Read more >
TV measurement firm Samba TV is launching what it says is the first advertising currency to offer guaranteed “incremental” reach for TV and video marketers. The performance-based metric, called iCPM metric, is where “marketers only pay for ad impressions served within households previously unexposed to their linear TV campaigns.
Read more >
The IAB has issued a stark warning to the industry that reliance on third-party data is a risky path forward. To help brands further understand what’s at risk, Samba TV has put together some recommendations to help avoid the “measurement blackout” and future-proof their ad strategies.
Read more >
Streaming has had a bit of a backlash over the past few days in the public markets. Netflix’s disappointing subscriber news sent investors fleeing the stock which then caused a ripple effect throughout the broader connected TV marketplace pulling down just about anyone that touched the streaming world. While a disappointing quarter can certainly dampen moods, the fact remains that the macro picture regarding the future of the broader connected television marketplace remains brighter than ever.
Read more >
Samba TV integrates first party CTV data into Pubmatic’s SSP, deal means ad buyers can target audiences becoming harder and harder to reach on linear TV, while better managing frequency.
Read more >
