You’ll be surprised to learn that across most premium streaming video-on-demand (SVOD) services in the United States, more than half of viewers watch only one of the top programs on any given platform, according to a recent report from third-party streaming viewership firm Samba TV.
Read more >
Fast forward to this summer, and there’s no shortage of star power on streaming platforms. In fact, nearly every major studio is releasing a star-driven, made-for-streaming film, writes Samba TV CEO and Co-Founder Ashwin Navin for AdExchanger.
Read more >
Meredith Brace is the marketing chief in charge of explaining this innovative company’s brand message. "Samba TV was purpose-built for this moment in time, serving as a catalyst for a new multi-currency future," Brace told Next TV.
Read more >
Samba TV also says that House of the Dragon exceeded initial same-day viewership of Netflix’s tentpole series Stranger Things (1.2 million U.S. household viewers streaming in its first day), more than doubling same-day viewership for its Season 4 premiere earlier this summer.
Read more >
“The next challenge, and the real opportunity for HBO in the coming weeks, is to expand viewership beyond the passionate built-in fan base,” says Ashwin Navin, co-founder & CEO of Samba TV. “Just as Stranger Things’ most recent season four, volume two drop surpassed its volume one audience, HBO must look to innovative marketing that drives incremental audience growth to break through today’s saturated content marketplace.”
Read more >
Samba TV's Sate of Viewership report suggests that in a crowded content world, SVODs need to rethink marketing strategies as more consumers jump between services.
Read more >
