Paramount Australia and New Zealand (ANZ) and Samba TV have today entered into a partnership enabling advertisers to reach TV audiences across every screen and achieve deduplicated incremental reach across Paramount’s premium and differentiated digital programming inventory.
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According to a report from Samba TV, just 48% of U.S. adults now have a traditional TV subscription, either via cable or satellite. Linear TV is one of the most conventional ways to reach customers with ads, so advertisers have had to start thinking outside the box if they want to get people back in stores this holiday season.
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You’ll be surprised to learn that across most premium streaming video-on-demand (SVOD) services in the United States, more than half of viewers watch only one of the top programs on any given platform, according to a recent report from third-party streaming viewership firm Samba TV.
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Fast forward to this summer, and there’s no shortage of star power on streaming platforms. In fact, nearly every major studio is releasing a star-driven, made-for-streaming film, writes Samba TV CEO and Co-Founder Ashwin Navin for AdExchanger.
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Meredith Brace is the marketing chief in charge of explaining this innovative company’s brand message. "Samba TV was purpose-built for this moment in time, serving as a catalyst for a new multi-currency future," Brace told Next TV.
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Samba TV also says that House of the Dragon exceeded initial same-day viewership of Netflix’s tentpole series Stranger Things (1.2 million U.S. household viewers streaming in its first day), more than doubling same-day viewership for its Season 4 premiere earlier this summer.
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