“It seems each year like Americans are ready to get into the Christmas spirit earlier and earlier,” said Ashwin Navin, co-founder and CEO of Samba TV. “The growth of streaming and a real desire for a return to normalcy are driving an overall strong growth in holiday movie viewing this year.”
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In a world of cord-cutting and subscription cycling, where are we seeing growth from a viewership standpoint? One of the key opportunities we’ve identified for advertisers and broadcasters is women’s sports. Their popularity has grown steadily over the past couple of years, with 2022 marking a watershed moment.
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At a time when viewership for live TV is shrinking, there’s one notable growth area: women’s sports. That’s according to a new report released this month by Samba TV, an audience analytics company. It noted remarkable viewership gains for the WNBA, National Women’s Soccer League (NWSL) and the women’s NCAA tournament this year.
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We have a new competitive dynamic where platforms have only a very short window to attract and capture as much of the audience as possible, leveraging buzz, excitement, earned media and paid promotions all at once. There’s a need for streaming providers to market their new programming very efficiently and effectively in order to seize on the ever-shrinking window of attention.
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Samba TV Co-Founder & CEO Ashwin Navin said Samba TV will incorporate Disruptel’s tech into its conversion-based measurement. And that the content recognition and shopper-linking service could include in-game advertising and closer collaboration with retailers.
Read more >In recent years, Samba TV has been focused on artificial intelligence and machine learning as part of their suite of deliverables. Samba TV co-founder and CEO Ashwin Navin noted, “Artificial intelligence and machine learning are transforming nearly every aspect of our lives today, and we are excited about its growing relevance in television.”
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