Samba TV Co-Founder & CEO Ashwin Navin said Samba TV will incorporate Disruptel’s tech into its conversion-based measurement. And that the content recognition and shopper-linking service could include in-game advertising and closer collaboration with retailers.
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In recent years, Samba TV has been focused on artificial intelligence and machine learning as part of their suite of deliverables. Samba TV co-founder and CEO Ashwin Navin noted, “Artificial intelligence and machine learning are transforming nearly every aspect of our lives today, and we are excited about its growing relevance in television.”
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"Advertisers have wanted to accelerate the move from linear but have also been waiting for enough scaled premium inventory," says analytics firm Samba TV's CEO and co-founder Ashwin Navin. "Netflix and Disney+’s moves will be the catalyst accelerating the shift of dollars into Connected TV (CTV)."
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Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company’s proprietary audience and data management platform, Converged. HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers.
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In this video interview with Beet.TV, Ashwin Navin, CEO & Co-Founder, Samba TV, says he thinks the current contests are laying the groundwork for a 2024 presidential run that will no longer depend on linear TV spend.
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The ad industry has cheered the moves by the two streamers. “It’s going to be the most new inventory for TV content ever introduced at one time,” says Ashwin Navin, CEO of Samba TV, a television and streaming viewing measurement firm. “These companies collectively represent a massive amount of premium video that until now has been off the market [for advertisers]. It’s a watershed moment.”
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