The China-based manufacturer and Samba TV, a television researcher and measurement firm, said Thursday that they're striking out on a multiyear research-and-development partnership, aimed at amping up artificial intelligence for TV viewing. The companies will demo some of the first AI that will deploy on TCL TVs at joint presentations starting Thursday at CES 2023.
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If this year was any indication, the movement surrounding women’s sports and their diverse fans provides an unprecedented opportunity to reach younger and more affluent audiences from every corner of the nation.
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“It seems each year like Americans are ready to get into the Christmas spirit earlier and earlier,” said Ashwin Navin, co-founder and CEO of Samba TV. “The growth of streaming and a real desire for a return to normalcy are driving an overall strong growth in holiday movie viewing this year.”
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In a world of cord-cutting and subscription cycling, where are we seeing growth from a viewership standpoint? One of the key opportunities we’ve identified for advertisers and broadcasters is women’s sports. Their popularity has grown steadily over the past couple of years, with 2022 marking a watershed moment.
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At a time when viewership for live TV is shrinking, there’s one notable growth area: women’s sports. That’s according to a new report released this month by Samba TV, an audience analytics company. It noted remarkable viewership gains for the WNBA, National Women’s Soccer League (NWSL) and the women’s NCAA tournament this year.
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We have a new competitive dynamic where platforms have only a very short window to attract and capture as much of the audience as possible, leveraging buzz, excitement, earned media and paid promotions all at once. There’s a need for streaming providers to market their new programming very efficiently and effectively in order to seize on the ever-shrinking window of attention.
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