Data and measurement firm Samba TV is offloading its media sales business to UK firm MiQ in order to clarify its strategic focus at a time when Nielsen’s struggles have opened the door to new competitors.
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Samba TV research shows that C-SPAN TV viewership was higher on Jan. 3 than during other recent Tuesdays when the House was in session conducting legislative business. Interest in the proceedings also bolstered viewership of nearly all cable news networks, compared with the opening of the 117th Congress in 2021, Samba TV found.
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The China-based manufacturer and Samba TV, a television researcher and measurement firm, said Thursday that they're striking out on a multiyear research-and-development partnership, aimed at amping up artificial intelligence for TV viewing. The companies will demo some of the first AI that will deploy on TCL TVs at joint presentations starting Thursday at CES 2023.
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If this year was any indication, the movement surrounding women’s sports and their diverse fans provides an unprecedented opportunity to reach younger and more affluent audiences from every corner of the nation.
Read more >“It seems each year like Americans are ready to get into the Christmas spirit earlier and earlier,” said Ashwin Navin, co-founder and CEO of Samba TV. “The growth of streaming and a real desire for a return to normalcy are driving an overall strong growth in holiday movie viewing this year.”
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In a world of cord-cutting and subscription cycling, where are we seeing growth from a viewership standpoint? One of the key opportunities we’ve identified for advertisers and broadcasters is women’s sports. Their popularity has grown steadily over the past couple of years, with 2022 marking a watershed moment.
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