Samba TV this month announced a couple of agreements with partner companies that will help to advance its goal of providing comprehensive insights and audience analytics. The first was with programmatic media company MiQ, which will take over Samba TV’s managed media services business. As a result of the deal with MiQ, Samba will be more focused on its measurement and data analytics services.
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According to exclusive numbers provided by Samba TV, which measures TV engagement, 1.7 million households watched the first episode of the new series on Netflix during the live-plus-three-day-viewing window since its premiere on January 19. That compares favorably to the 1 million who watched recent Netflix hit Harry & Meghan on its first day of release.
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Data and measurement firm Samba TV is offloading its media sales business to UK firm MiQ in order to clarify its strategic focus at a time when Nielsen’s struggles have opened the door to new competitors.
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Samba TV research shows that C-SPAN TV viewership was higher on Jan. 3 than during other recent Tuesdays when the House was in session conducting legislative business. Interest in the proceedings also bolstered viewership of nearly all cable news networks, compared with the opening of the 117th Congress in 2021, Samba TV found.
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The China-based manufacturer and Samba TV, a television researcher and measurement firm, said Thursday that they're striking out on a multiyear research-and-development partnership, aimed at amping up artificial intelligence for TV viewing. The companies will demo some of the first AI that will deploy on TCL TVs at joint presentations starting Thursday at CES 2023.
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If this year was any indication, the movement surrounding women’s sports and their diverse fans provides an unprecedented opportunity to reach younger and more affluent audiences from every corner of the nation.
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