Samba TV CEO Ashwin Navin told C&E campaigns’ media spending on TV looks like a tennis match with the ball bouncing between homes who’ve seen an opposing side’s attack ads and then having the counter argument pop up – a so-call conquesting strategy. But on digital, the focus is on hitting voters in younger demographics.
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"I think for the first time I'm starting to hear skepticism around AI. In an industry that loves to show it's early to adopt new tech, it's been easy for practitioners to claim they're using generative AI to do things that aren't really new, like basic personalizing and targeting ads. What's the marketing spin versus what's new for marketers to evaluate? Let's not just think about how to cut costs; let's use it to do better storytelling." - Samba TV CEO and Co-founder Ashwin Navin
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While it may not always claim the top spot, Netflix has traditionally dominated the streaming chart of the Samba TV Weekly Wrap Report. Since Sept. 1, the streamer has had no fewer than six titles make the Top 10 every single week.
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Audience data and omniscreen measurement provider Samba TV today said it would collaborate with content data platform IRIS.TV to bring artificial intelligence (AI) to contextual advertising and measurement.
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Outdoor media company QMS today released an update on the key categories, taking advantage of its innovative partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement.
Read more >Don’t let anyone say crime doesn’t pay, because it’s clearly enough to drive a program to the top of the streaming chart on the Samba TV Weekly Wrap Report. “The Penguin,” the Max gangster series about DC Comics’ bird-like crime boss (and famous Batman nemesis), remains at No. 1 for the second consecutive week.
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