While TV advertising appears to be gaining momentum, advertisers can maximise their ROI and engagement by adapting to evolving viewing habits and smarter targeting.
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Samba TV has published its latest State of Viewership report, analysing over four billion hours of linear streaming in Australia during the second half of 2024.
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HBO’s jet-setting drama soared to the top after missing the Top 10 with its premiere episode
Read more >Meanwhile, Netflix took over the streaming Top 10 in the lead-up to Valentine’s Day
Read more >Netlfix’s “The Night Agent” slips from the top spot, while Hulu’s “Paradise” continues to climb
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With all due respect to the Philadelphia Eagles, there was another big winner at Sunday’s Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday’s Big Game between the Eagles and the Kansas City Chiefs, measurement and technology company Samba TV tells ADWEEK. Nike’s logo appeared 819 times across 521 unique frames of footage, including the brand’s 60-second Super Bowl ad and the logo appearing in-game, according to company data.
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