Samba TV has published its latest State of Viewership report, analysing over four billion hours of linear streaming in Australia during the second half of 2024.
Read more >
HBO’s jet-setting drama soared to the top after missing the Top 10 with its premiere episode
Read more >Meanwhile, Netflix took over the streaming Top 10 in the lead-up to Valentine’s Day
Read more >Netlfix’s “The Night Agent” slips from the top spot, while Hulu’s “Paradise” continues to climb
Read more >
With all due respect to the Philadelphia Eagles, there was another big winner at Sunday’s Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday’s Big Game between the Eagles and the Kansas City Chiefs, measurement and technology company Samba TV tells ADWEEK. Nike’s logo appeared 819 times across 521 unique frames of footage, including the brand’s 60-second Super Bowl ad and the logo appearing in-game, according to company data.
Read more >
Even as content creators have become pivotal pieces of many brands’ Super Bowl marketing strategies, advertisers have largely continued to gravitate toward actors, music artists and other more traditional celebrities for commercials airing during the Big Game. Poppi challenged the Super Bowl status quo this year, making influencers not just a core part of its social media campaign to amplify its ad airing during Super Bowl LIX, but also giving them starring roles in the in-game spot itself.
Read more >
