“Four of the five leaders in late night have seen double-digit decreases in reach during the late fringe time slot, with some losing as much as 50 percent of their audience during those hours,” said Ashwin Navin, the chief executive of Samba TV. “It remains to be seen how late night will rebound to its previous relevance.”
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The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
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This year’s holiday shopping season will be driven by Millennial spending, and heavily influenced by social media and streaming, according to a survey by HarrisX for Samba TV’s annual holiday report.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
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“The reality is that when it comes to linear, viewers have already made the shift to streaming for scripted programming. What continues to keep linear afloat and will help it weather the impact of the strikes are sports and news,” Ashwin Navin, co-founder and CEO of Samba TV, said.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >
