“With more audiences flocking to ad-supported options and billions of impressions available every day, advertising dollars are primed to flow into new offerings that can prove incrementality with an equally devastating spiral for linear services that are saturating audiences with redundant, high frequency ad exposure,” said Ashwin Navin, co-founder and CEO of Samba TV.
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The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
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“Our data tells us that ad-supported options represent a path toward more subscriber growth and the overwhelming majority are net-new,” Samba TV founder and CEO Ashwin Navin told TheWrap in a statement.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
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Samba TV's CEO and Co-Founder Ashwin Navin offers his hot take for marketers on how to transform insights into influence at the register.
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The research, which analyzed TV viewership from the beginning of 2023 through May 1 and conducted a nationwide survey, found a positive correlation of 43% between diverse households tuning into programming and the diversity of a show’s cast—which may have implications for media companies and advertisers looking to court diverse customer bases.
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