Samba TV has released its State of Viewership report covering Australia’s viewing habits, TV trends and linear and over-the-top (OTT) advertising in the first half of 2023. The smart TV ad data analytics company report highlighted several key takeaways from its findings, including a significant correlation between binge-watching and customer loyalty and the different viewing trends on streaming services and linear TV.
Read more >
More than nine in 10 ads shown on traditional broadcast TV are only being seen by half of households in the UK. That’s according to research from TV tech provider Samba TV, whose latest State of Viewership Report for the UK also found that the half of UK households that do watch linear TV are being bombarded by over 70 TV ads each day.
Read more >
The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >
As more consumers look to cut costs and opt for a free streaming experience, services like Freevee, Pluto TV, Tubi, the Roku Channel and Crackle are seeing significant growth. According to Samba TV’s latest State of Viewership report, 1 in 3 U.S. users subscribe to free ad-supported TV streaming (FAST) services.
Read more >
If you constantly find yourself scrolling Instagram while watching your favorite show, you're not alone. In fact, you're part of the majority. A new study released Wednesday by audience analytics company Samba TV revealed that 8 out of 10 Americans are also paying attention to another device while watching TV.
Read more >
