As more consumers look to cut costs and opt for a free streaming experience, services like Freevee, Pluto TV, Tubi, the Roku Channel and Crackle are seeing significant growth. According to Samba TV’s latest State of Viewership report, 1 in 3 U.S. users subscribe to free ad-supported TV streaming (FAST) services.
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If you constantly find yourself scrolling Instagram while watching your favorite show, you're not alone. In fact, you're part of the majority. A new study released Wednesday by audience analytics company Samba TV revealed that 8 out of 10 Americans are also paying attention to another device while watching TV.
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The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
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“Partnerships with neutral, third-party measurement providers can help brands navigate the complexities of the CTV landscape, ensuring they have accurate and actionable insights to support their decisions and optimise for reach and frequency across platforms,” Ashwin Navin, chief executive officer and co-founder of Samba TV tells Campaign.
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Ashwin Navin, the brains behind Samba TV, sheds light on all his entrepreneurial feats and how he has been living and breathing “Web 2.0” before its genesis. He talks about his goal to create a huge global repository of TV data to support media publishers and their advertising clients in decision-making and how he plans to improve viewing experience everywhere with his latest venture.
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