“With ‘Harry & Meghan’ premiering on Netflix in late 2022 with strong viewership, Netflix successfully leveraged its discovery tools to capture viewers interested in soaking up more content from Markle’s early role on ‘Suits,'” Samba TV Chief Executive Ashwin Navin said in an email. “This strategy of leveraging old content to attract audiences and create stickiness is a smart one for streamers, especially as content challenges from the strikes will persist into the next several months.”
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Women’s sports gain more fans than ever: Title IX passed just over 50 years ago, and finally, women’s sports are catching up in terms of viewership and attention. According to a report by Samba TV, women’s sports have seen a huge increase in TV viewership with a massive uptick in 2022, particularly for the WNBA, National Women’s Soccer League and the women’s NCAA tournament.
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Samba TV has released its State of Viewership report covering Australia’s viewing habits, TV trends and linear and over-the-top (OTT) advertising in the first half of 2023. The smart TV ad data analytics company report highlighted several key takeaways from its findings, including a significant correlation between binge-watching and customer loyalty and the different viewing trends on streaming services and linear TV.
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More than nine in 10 ads shown on traditional broadcast TV are only being seen by half of households in the UK. That’s according to research from TV tech provider Samba TV, whose latest State of Viewership Report for the UK also found that the half of UK households that do watch linear TV are being bombarded by over 70 TV ads each day.
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The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
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