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January 25, 2024

‘Bluey’ Lands Rare Spot on Streaming Top 10, ‘Reacher’ Reclaims No. 1 | Charts

The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.

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January 19, 2024

‘Ted’ Series Debuts on Streaming Top 10 Amid Record Weekend for Peacock

The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.

Read more >
January 11, 2024

Harlan Coben Thriller ‘Fool Me Once’ Lands Netflix No. 1 on Streaming Top 10 | Charts

The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.

Read more >
January 8, 2024

Samba TV to Launch Nielsen-Rival Panel with HyphaMetrics

“We’re here to sell to every vertical,” Samba TV Co-Founder and CEO Ashwin Navin said. “We’re just here to solve problems. We envision this as a route to everybody and democratizing our big data improved by Hypha’s panel.”

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January 4, 2024

Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships

“We took our technology to that next step,” Ashwin Navin, Samba TV CEO and co-founder, told Adweek. “And we started to look within the video to figure out how prominent, how legible, how impactful were these placements.”

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January 3, 2024

Netflix Dominated Streaming in the Second Half of 2023

Read on for a closer look at some of the major trends for streaming in 2023 that were unpacked each week in Samba TV’s Weekly Wrap Report, an exclusive first look at the most-watched movies and TV programs across both streaming and linear television.

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