The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
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“Partnerships with neutral, third-party measurement providers can help brands navigate the complexities of the CTV landscape, ensuring they have accurate and actionable insights to support their decisions and optimise for reach and frequency across platforms,” Ashwin Navin, chief executive officer and co-founder of Samba TV tells Campaign.
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Ashwin Navin, the brains behind Samba TV, sheds light on all his entrepreneurial feats and how he has been living and breathing “Web 2.0” before its genesis. He talks about his goal to create a huge global repository of TV data to support media publishers and their advertising clients in decision-making and how he plans to improve viewing experience everywhere with his latest venture.
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“With more audiences flocking to ad-supported options and billions of impressions available every day, advertising dollars are primed to flow into new offerings that can prove incrementality with an equally devastating spiral for linear services that are saturating audiences with redundant, high frequency ad exposure,” said Ashwin Navin, co-founder and CEO of Samba TV.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >
“Our data tells us that ad-supported options represent a path toward more subscriber growth and the overwhelming majority are net-new,” Samba TV founder and CEO Ashwin Navin told TheWrap in a statement.
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