Data and measurement company Samba TV said it will integrate Affinity Solutions’ Purchase Media Metrics data into its platform to give advertisers improved targeting and return on ad spend analytics.
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Origin, the cross-media measurement initiative run by advertiser trade group ISBA, has announced today it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV. ISBA says that incorporating ACR data into its measurement solution will not only provide more granular measurement, but also open up possibilities around outcome measurement in the future.
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The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
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The WNBA’s diverse viewership also is valuable to advertisers. During the 2021 and 2022 playoffs, more Black households were watching, as well as households with incomes ranging from $150,000 to $200,000, according to television data firm Samba TV. The WNBA also is starting to attract viewers age 20 to 24, Samba reported.
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Forty-five percent of households surveyed say they finished shows released in bulk compared to 39% who finished multipart drop releases and 35% who finished weekly releases.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
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