It wasn’t that long ago that Netflix put “binge-watching” in the dictionary: The viewership model it both created and made popular was Collins’ word of the year in 2015. “Most popular streaming shows get 75% of views in the first 15 days,” said Samba TV CEO Ashwin Navin. That makes the timing and manner of a debut a crucial question.
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Disney, which doesn’t always shout out their viewership figures for Disney+, is letting everyone know that the first episode of Ahsoka clocked 14M views, making the series No. 1 worldwide on the streaming platform. Hands down per the studio, it’s the most watched title on Disney+ this past week.
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The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
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“With ‘Harry & Meghan’ premiering on Netflix in late 2022 with strong viewership, Netflix successfully leveraged its discovery tools to capture viewers interested in soaking up more content from Markle’s early role on ‘Suits,'” Samba TV Chief Executive Ashwin Navin said in an email. “This strategy of leveraging old content to attract audiences and create stickiness is a smart one for streamers, especially as content challenges from the strikes will persist into the next several months.”
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Women’s sports gain more fans than ever: Title IX passed just over 50 years ago, and finally, women’s sports are catching up in terms of viewership and attention. According to a report by Samba TV, women’s sports have seen a huge increase in TV viewership with a massive uptick in 2022, particularly for the WNBA, National Women’s Soccer League and the women’s NCAA tournament.
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Samba TV has released its State of Viewership report covering Australia’s viewing habits, TV trends and linear and over-the-top (OTT) advertising in the first half of 2023. The smart TV ad data analytics company report highlighted several key takeaways from its findings, including a significant correlation between binge-watching and customer loyalty and the different viewing trends on streaming services and linear TV.
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