Digital omnichannel advertising firm, Hawk, has signed a partnership with TV technology company specialising in audience data and omniscreen measurement, Samba TV.
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While holiday shoppers are worried about the overall economy, three in four consumers say they plan to maintain or increase their own Holiday spending, which will average about $948 this year, according to a new study from television and streaming measurement company Samba TV and global research firm HarrisX.
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A study from Samba TV found that younger voters are less likely to see political commercials and in order to reach them, candidates should take more of a multiscreen approach to campaigning.
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Red Bee Media, the media services provider, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced additional integrations and an extension of its multi-year partnership. The partnership will bolster Samba TV’s data comprehensiveness by integrating Red Bee’s metadata into its suite of end-user software products, including interactive TV, research and analytics.
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The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
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