The average reach of linear TV in Australia has dropped to a three-year low of 5.1 million households with smart TVs and is a direct reflect of the preference viewers have for BVOD and streaming services, a new report claims. Samba TV has released a report titled 'State of Viewership' for the first half of 2024, providing a comprehensive overview of the evolving media landscape in Australia. The report highlights significant trends in both linear TV and streaming sectors.
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As UK viewership shifts to BVOD, OTT and streaming, linear TV ad exposure is in a black hole of repetitive reach.
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Some unions are made to last, and Netflix seems to have built an enduring pair by matching Mark Wahlberg and Halle Berry together in the action comedy film “The Union,” in which Berry recruits Wahlberg for a special mission on behalf of a secret organization.
Read more >Time and time again, we’ve seen how combining big-name Hollywood stars in a made-for-streaming movie is a recipe for success. Netflix’s latest attempt at that formula teams up Mark Wahlberg and Halle Berry in “The Union,” and it pays off. The action comedy sits atop the streaming chart on the Samba TV Weekly Wrap Report for the week of August 12 to 18, 2024.
Read more >What can we find at the end of the dragon’s tail (or tale, in this case)? More dragons, apparently. After airing its season 2 finale on August 4, “House of the Dragon” was still the most-watched streaming program on the Samba TV Weekly Wrap Report for the week of Aug. 5-11, as viewers caught up on the season.
Read more >With all of the choices that streaming provides to viewers, there’s a widespread belief that we’ve come to the end of the era of monoculture, where a mass TV audience watches the same program at the same time. “House of the Dragon” seems to buck this trend, as the HBO and Max series’ Season 2 finale perches the show atop the streaming chart once again.
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