Context and user experience are key priorities for two adtech companies that have signed partnerships with Google to support broadcasters’ digital transformation journeys. For Samba TV, its partnership involves analysing videos to create new forms of metadata to describe the content that will appeal to advertisers.
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“A Complete Unknown” was the most-watched Best Picture nominee during Oscars week, but it didn’t make the Samba streaming chart
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While TV advertising appears to be gaining momentum, advertisers can maximise their ROI and engagement by adapting to evolving viewing habits and smarter targeting.
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Samba TV has published its latest State of Viewership report, analysing over four billion hours of linear streaming in Australia during the second half of 2024.
Read more >HBO’s jet-setting drama soared to the top after missing the Top 10 with its premiere episode
Read more >Meanwhile, Netflix took over the streaming Top 10 in the lead-up to Valentine’s Day
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