For seven consecutive weeks, Max/HBO’s “The Penguin” has ruled the streaming chart, much in the way its titular character hopes to reign over the crime underworld of Gotham City. No one and nothing, ranging from diplomats to lawyers, from Halloween horrors to Martha Stewart, could unseat the show this week on Samba TV’s Weekly Wrap Report.
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Why target ads based on incomplete or unreliable user data, when you could instead target based on the content those ads are running against? Samba TV must have found this pitch pretty convincing, because on Thursday the TV measurement company announced its acquisition of audience data and contextual targeting solution Semasio.
Read more >Colin Farrell’s Max series continues to dominate the streaming chart, while “Tracker” lands the rare No. 1 spot for a scripted series on the linear Top 10
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When it comes to the top Halloween movies of 2024, you can’t beat the classics. Four of the most-watched streaming films of this spooky season are movies that have been available for at least a year.
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Kargo and Samba TV are teaming up to help advertisers “target, measure and optimise reach and frequency across mobile and connected TV (CTV) environments with greater precision”.
Read more >Streaming audiences clearly adore the bad guys, especially this time of year. Last week’s Samba TV Weekly Wrap Report was topped by supervillains, convicted murderers, and heroes who called themselves “Bad Boys.” Those titles return to the chart this week, with the addition of new serial killer content to help satisfy streaming viewers’ bloodlust.
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