News Center

November 27, 2023

‘Oppenheimer’ Bests ‘Barbie’ In Weekend Premiere VOD Viewership

Samba TV, which measures viewership from 3M opted-in Smart TVs for at least five-minutes, reports that the Live+5D window for the Universal title on VOD drew 388K, U.S. households, versus Barbie‘s which pulled 363K on her opening weekend on VOD in-homes back in September.

Read more >
November 24, 2023

Audiences Ready to Stream Holiday Content as ‘Best. Christmas. Ever!’ Opens Strong on Netflix | Charts

The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.

Read more >
November 24, 2023

Hawk launches omnichannel targeting solution in partnership with Samba TV

Digital omnichannel advertising firm, Hawk, has signed a partnership with TV technology company specialising in audience data and omniscreen measurement, Samba TV.

Read more >
November 22, 2023

Black Friday: Three in Four Consumers Plan to Maintain or Boost Holiday Spending

While holiday shoppers are worried about the overall economy, three in four consumers say they plan to maintain or increase their own Holiday spending, which will average about $948 this year, according to a new study from television and streaming measurement company Samba TV and global research firm HarrisX.

Read more >
November 16, 2023

Candidates Should Pursue Younger Voters Across Screens, Samba TV Study Finds

A study from Samba TV found that younger voters are less likely to see political commercials and in order to reach them, candidates should take more of a multiscreen approach to campaigning.

Read more >
November 13, 2023

Red Bee Media, Samba TV extend partnership

Red Bee Media, the media services provider, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced additional integrations and an extension of its multi-year partnership. The partnership will bolster Samba TV’s data comprehensiveness by integrating Red Bee’s metadata into its suite of end-user software products, including interactive TV, research and analytics.

Read more >

Join our newsletter

Sign up