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December 7, 2023

Eddie Murphy’s New Christmas Movie Leads Streaming Top 10 | Charts

The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.

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December 5, 2023

Netflix, Disney and other big streaming names are shifting their strategy. What can you expect?

“The big quandary is, how do we make [services] profitable? Things have shifted so dramatically and so quickly in how people consume,” Cole Strain, head of research and development at Samba TV, which tracks viewership of shows, said in an interview. “The streamers that find out what consumers truly want — they win.”

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November 30, 2023

Macy’s Thanksgiving Day Parade Lands NBC No. 1 Telecast During Holiday Week | Charts

The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.

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November 27, 2023

‘Squid Game: The Challenge’ Premiere Draws Impressive U.S. Viewership For Netflix, Samba TV Reports

The spinoff of the popular Netflix show, which allowed contestants to immerse themselves in the world of the Korean hit, debuted on November 22. In its first five days of availability, the premiere episode drew an audience of about 1.1M U.S. households, according to Samba TV.

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November 27, 2023

‘Oppenheimer’ Bests ‘Barbie’ In Weekend Premiere VOD Viewership

Samba TV, which measures viewership from 3M opted-in Smart TVs for at least five-minutes, reports that the Live+5D window for the Universal title on VOD drew 388K, U.S. households, versus Barbie‘s which pulled 363K on her opening weekend on VOD in-homes back in September.

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November 24, 2023

Audiences Ready to Stream Holiday Content as ‘Best. Christmas. Ever!’ Opens Strong on Netflix | Charts

The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.

Read more >

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