What holiday movies are sleighing the ratings? It’s a mixed Santa’s sack of the Ghost of Christmas Past and the Ghost of Christmas Present, according to Samba TV data shared exclusively with USA TODAY. Samba TV, which analyzes viewership habits of households collected through smart TVs, assembled a list of the most-watched movies on TV and streaming services in the U.S. between Nov. 10 and Dec. 10.
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Elf is once again the most popular Christmas movie of the season on TV, outpacing a bunch of old favorites and easily besting the handful of new films streaming across platforms. Samba TV, a provider of TV measurement services, tracked viewership between Nov. 10 and Dec. 10.
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The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >
“The big quandary is, how do we make [services] profitable? Things have shifted so dramatically and so quickly in how people consume,” Cole Strain, head of research and development at Samba TV, which tracks viewership of shows, said in an interview. “The streamers that find out what consumers truly want — they win.”
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >
