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January 3, 2024

Netflix Dominated Streaming in the Second Half of 2023

Read on for a closer look at some of the major trends for streaming in 2023 that were unpacked each week in Samba TV’s Weekly Wrap Report, an exclusive first look at the most-watched movies and TV programs across both streaming and linear television.

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December 29, 2023

‘Rebel Moon’ Is Over-Indexing With Black and Hispanic Households | Charts

The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.

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December 21, 2023

‘Leave the World Behind’ Holds Off ‘Barbie’ and ‘Reacher’ to Win Streaming Top 10 | Charts

The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.

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December 19, 2023

The 15 most-watched holiday movies this season. Did your favorite make the cut?

What holiday movies are sleighing the ratings? It’s a mixed Santa’s sack of the Ghost of Christmas Past and the Ghost of Christmas Present, according to Samba TV data shared exclusively with USA TODAY. Samba TV, which analyzes viewership habits of households collected through smart TVs, assembled a list of the most-watched movies on TV and streaming services in the U.S. between Nov. 10 and Dec. 10.

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December 18, 2023

‘Elf,’ ‘Die Hard’ And More Of The Top Christmas Movies In 2023

Elf is once again the most popular Christmas movie of the season on TV, outpacing a bunch of old favorites and easily besting the handful of new films streaming across platforms. Samba TV, a provider of TV measurement services, tracked viewership between Nov. 10 and Dec. 10.

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December 14, 2023

Obama-Produced Netflix Thriller Leads Streaming Top 10 | Charts

The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.

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