As streamers like Netflix and Disney look to scale their ad-supported tiers, a new survey from Samba TV and Harris X reveals that millennials are more open to using the AVOD offerings than other generations.
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The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
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Data and measurement company Samba TV said it will integrate Affinity Solutions’ Purchase Media Metrics data into its platform to give advertisers improved targeting and return on ad spend analytics.
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Origin, the cross-media measurement initiative run by advertiser trade group ISBA, has announced today it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV. ISBA says that incorporating ACR data into its measurement solution will not only provide more granular measurement, but also open up possibilities around outcome measurement in the future.
Read more >The Wrap Report provides an exclusive first look at the most watched movies and TV series from the past week across both streaming and linear television sourced from viewership trends collected from Samba TV’s panel of more than 3 million households drawn from over 25 million connected TVs, balanced to the U.S. Census.
Read more >
